PPC (Pay Per Click)
Management For Simple Success

How do we make you successful?
35 Years Experience
Addy Award Winners for Design
Named Marketing Guru by LNE

Our experience is in the:
Beauty Industry
Spas and Salons
Medical: Plastic Surgeons, Medical Spas, Cosmetic Surgeons, Dental, Optometrist and more

We create beautiful and effective campaigns to reach the your potential clients/customers.

We understand your campaign settings.

We create your campaign for you?

We create your PPC system, including your beautiful ads and the correct keywords.

WHAT DO WE DO?

YOUR Campaign
YOUR Ad group
YOUR Keywords
YOUR Desired Budget
YOUR Bidding

We understand YOUR Essential PPC (Advertising Methods)?
We understand how your Ad Words (with Ad Floaters) account is structured.
We help your ads reach the right people by understanding your customers.
We can start you on a low budget until your cash flow is increases. As it increases
we suggest you slowly raise your budget to attract the more clients. IT WORKS!
We set up three basic areas related to your ad:

We help you set your budget/bids (we can adjust them later as you grow)
We NOT only set up words (text) related to to your services and/or products , to include in your BEAUTIFUL AD'S using AD EXTENSIONS (AD EXTENSIONS) are listings of your Business Name, Business Address, Services and Business Hours that can pull up when people are searching for your services in their area)

We know where to make your AD'S APPEAR based on geographic locations, placement on the web (called Networks)
Here’s an overview of the campaign settings that we do for you to get you all the "new" clients you need!

SETTINGS AND DESCRIPTIONS:
Campaign name
WE enter YOUR BUSINESS NAME WITH SERVICES LISTED for your campaign.
WE clearly describes all of your services/products so that you can easily find it in your account.

TYPE
The campaign type determines which settings we'll show you as you create or edit your campaign. The types we choose tailors your campaign setup to just what's appropriate for YOUR goals, eliminating unrelated features. We recommend new advertisers start with a "Search Network with Display Select" campaign type, which offers a wide variety of potential placements for your ads.
Search Network is simply your Business Name with description or descriptions
Your Extensions are four additional services listed (all with links to web site)

We choose a campaign sub-type, such as “Standard” or “All features.” The sub-type determines which settings and options are available so you can focus on the features most relevant to NEW CLIENTS. AND OLD CLIENTS COMING BACK.

WE CHOOSE THE campaign type that's right for you
The Networks setting indicates YOUR LOCATION, YOUR SERVICES, YOUR PROMOTIONAL OFFERS (IF ANY), YOUR FIRST TIME CLIENT OFFERS (IF ANY) For example, with the Google Search Network, your ad can appear on Google search sites and non-Google search sites (like AOL, Yahoo, Bing ) that partner with Google to show search ads, called search partners. With the Google Display Network, your ad shows on other sites that partner with Google to show ads.

DISPLAY NETWORK

WHERE DOES THE CAMPAIGN WE PLACE FOR YOU SHOW UP???

Campaigns target all types of devices, which include
Web sites,
Desktops,
Tablets,
and even more mobile devices.

Later, you can choose to customize ads for different devices.
Types of mobile ads

LOCATION - LOCATION - LOCATION
Your campaign’s ads or languages (for those clients that need both English and Spanish) are eligible to show to customers in your targeted geographic locations, or to customers who have selected your targeted language (For those locations that need both English and Spanish) as their interface language.

Location and language targeting
Bidding and budget
We manually set your bids for clicks on your ads.
We determine your additional bidding options as well (ad floaters)

We control your BID STRATEGY and how you pay for potential clients to SEE YOUR BUSINESS INFORMATION AND YOUR BEAUTIFUL ADS WE CREATE AND PLACE FOR YOU BASED ON LOCATION AND THOSE SEARCHING FOR YOUR SERVICES.

We control your default bid which is the most you’ll pay per click for ads in an ad group. Your budget is the average amount you’re comfortable spending each day on your campaign. The budget you choose is entirely up to you, and we can adjust it at any time.

SETTING YOUR BID AND BUDGET
Ad extensions We include even more information with your ads, such as location information, links to pages on your website, and your phone number and YOUR SERVICES ONLY OR SERVICES AND PRODUCT LINES YOU CARRY. We enhance your ad using extensions

ADVANCED SETTINGS
 We set up your most essential settings. We help get your ad campaign on the same schedule as your customers

Event Planning: We help you plan your events that bring more people to you on a monthly or weekly basis
Ad delivery: By default, AdWords (with Ad Floaters) shows your ads when they're more likely to get clicks or conversions, but you can choose to show your ads more evenly throughout the day.
We use custom ad scheduling
We create your campaigns
Now that you understand how we set up your campaign settings, you’re ready for us to create your campaign and set up your budget and bids.

AD GROUP
We set up your ad group with keywords, ads, and bids. Each ad campaign consists of one or more ad groups.

Ad groups allows us to group your keywords with the most relevant ads. Example if they are searching for "Botox" then we want a Botox add to follow them for 30 days. This helps ensure that we show the most relevant ad when someone searches for a particular service or product.. We recommend creating separate ad groups for all services your offer. OR if they are searching for tooth removal or haircut we set up each ad to match your services.

With our experience we can create the text for your ad (or help you create your promotions). There are many different ad sizes. We work with you to pick the best sizes to begin with but with time we create all sizes with each service and/or promotion to make sure we get them up whenever anyone is looking for YOUR SERVICES IN YOUR AREA. These formats can include video ads, standard ads, WAP mobile ads, app or digital content ads, and more. We pick what's right for your business and your needs to GET NEW CLIENTS.

 

Window Billboard

Hair Industry